word of mouth


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  • noun

Synonyms for word of mouth

gossip spread by spoken communication

References in periodicals archive ?
There are many factors of word of mouth which are studied by many authors that consumers consider as preferred information gathering sources.
However, beyond the societal dimension of word of mouth, companies and communicators have come to realize the importance of this medium in influencing the purchasing behavior of consumers and shaping opinions about a brand, with "word of mouth being 10 times more effective than traditional advertising," as per Jonah Berger, a rising expert on word-of-mouth and viral marketing.
Simple awareness about how and what people do when communicating with one another can help marketers pick up ideas and clues on how to improve word of mouth.
Incorporating barter exchange into its word of mouth marketing platform will allow Go Buzz Me customers to effectively solve problems of underutilized capacity and will allow them to trade for products or services they would normally pay cash for.
As a result, Word of Mouth Marketing is rather wanting when it comes to providing an all-encompassing and interesting marketing option.
We require marketers to disclose their relationships with consumers in relation to word of mouth initiatives.
based marketing and experiential brand development agency Creative Brand Communications, Psst specializes in word of mouth marketing comprising guerrilla marketing, viral marketing, social media, buzz generation and grassroots marketing.
According to Keller, the research also suggests that banks could generate even more effective word of mouth by:
In addition, retail brands typically have more positive word of mouth than other product and service categories, with specialty stores receiving the most positive and least negative commentary, followed by discounters and department stores.
In his 2000 book The Tipping Point, author Malcolm Gladwell actually hit on one of the secrets of word of mouth marketing without calling it by name.
A newly formed Word Of Mouth Marketing Association (WOMMA) has plans to make what's now a guerilla tactic into a legitimate practice.
Producing students wile love what they're doing (and happy paresis) leads to more dollars for your studio, through positive word of mouth (which I think is more valuable to a school's success than anything).
A brand doesn't just work outside an organization in terms of eliciting loyalty and attracting new customers and inciting positive word of mouth.
Nancy Frankel -- We still find that word of mouth and "growing our own" are our best sources for quality staff.
Word of mouth spreads faster it seems if a voice is heard as well as seen.