"There has been more interest by distillers in creating
vodkas from ingredients with integrity, and that's sparked interest from bartenders," says author and consulting bartender Gaby Mlynarcyzk.
Strategies for imported
vodkas include emphasizing country of origin, as well as provenance of ingredients.
"Consumers are simply drinking better," says Jim Ruane, brand director for Ketel One
Vodka at Diageo North America "There's been a tectonic shift in how they're approaching their food and drink choices-in a more thoughtful and considered manner, with a greater focus on how they treat their bodies, ingredients and the value systems of the brands they support."
In 2017 flavored
vodkas accounted for 21 percent of all
vodka sold.
Bulgarian distiller, popularly known for Flirt
Vodka, seeks to revitalize its market presence and has announced partnership with leading regional alcoholic and soft drinks distributors Mohan's Oysterbay Drinks Ltd.
Instead of going head-to-head with Absolut, Grey Goose simply flew over it, charging $30 a bottle for "super-premium"
vodka. Today, the market is flush with luxury
vodkas like Chase and Zyr, Reyka and Ketel One.
Ahead of National
Vodka Day (October 4), Sam Wylie-Harris looks at the latest
vodka trends and shares some exciting new releases WITH an array of craft
vodkas to lift our spirits, it's becoming crystal clear that distillers are meeting the demand for something new and unique, and creating distinctive flavour profiles to sip, stir or shake.
liquid news WITH an array of craft
vodkas to lift our spirits, it's becoming crystal clear that distillers are meeting the demand for something new and unique, and creating distinctive flavour profiles to sip, stir or shake.
Much of Deep Eddy
Vodkas' growth is the result of innovative marketing and sales programmes centred on the Deep Eddy
Vodkas' iconic, retro-style rooted in the rich history of Austin, TX.
Absolut Cherrys
Vodka (PS20, 70cl, Sainsbury's) is the latest addition to their string of flavoured
vodkas with a Swedish accent.
CHERRY ON THE ICING TRUE, Poles like to drink their
vodka neat, but that hasn't prevented a robust tradition of infused
vodkas from flourishing in Poland, Zubrowka being the most famous among them.
We tasted the
vodkas straight, and then with each one of the lemons, all in search of the perfect Pesach Chuckles.
HEALTH AND BEAUTY You might think that, after one or two
vodkas, you're looking and feeling much better.
Although
Vodka Revolution sells more than 20 different types of flavoured
vodka, the masterclass is all about tasting neat
vodkas.
You know those flavored
vodkas found in mixed drinks and shot glasses all over college campuses?