Conversely, lack of personal responsibility might devalue beneficiaries' perception of benefits, leading to less gratitude, especially if the benefactor has utilitarian
The results showed that people who used their joint credit cards were more likely to opt for the utilitarian
coffee mug than the hedonic beer mug.
Instead, their consumption is often pleasure focused and driven more by perceived taste rather than more utilitarian
considerations, such as the cost of the food.
(2009) state that future research could be done by investigating the impact of utilitarian
or hedonic value on satisfaction and loyalty.
These researchers have highlighted the distinction between hedonic and utilitarian
While Experiential services have been described as those that are similar to value expressive services, characterised by higher levels of employee contact and customisation, are directed towards people rather than objects, have strong people orientation, being personal in nature, addressing customers' individual attitudes and the consumption of which is hedonic in nature; Utilitarian
services, on the other hand, have been described as those services, which are more rational and functional in nature, directed towards equipment or objects, the consumption of which is motivated by rational needs (Albers-Miller and Stafford, 1999, Naidu, 2017).
These include truly innovative ceramic products from floors and coatings, tiles, bricks, sanitary ware ceramics and utilitarian
, decorative ceramics and glassware, it added.-TradeArabia News Service
The first study required participants placed in front of either a desktop or iPod Touch to exercise their shopping habits when presented a hedonic offer (a discounted restaurant certificate) or a utilitarian
product (a discounted grocery certificate).
patent protects utilitarian
concepts embodied in a product, while a
But there is something almost impossibly quaint about the utilitarian
items of our past.
Meir Statman, the researcher and professor of finance at Santa Clara University, wrote that investments offer "three kinds of benefits: utilitarian
, expressive, and emotional."
There are two general types of intellectual property: (1) those that protect the functional, or utilitarian
, aspects of an invention, and (2) those that protect the non-functional, or ornamental, aspects of an invention.
Perceived value, in this case, is expressed by utilitarian
and hedonic perceptions during consumption.
The second approach is known as the Utilitarian