The invitations were written in press release style using typewriter font
, and gift bags for out-of-town guests were crafted out of saved newspapers.
The only complaint I have is that the photo captions can be a tad difficult to read; they are typeset in a typewriter font
, in all-caps, against a dark background meant to look like yellowed notebook paper.
but rendered on large, lined notebook pages with oversized typewriter font
, beginning and ending with paragraphs of blue faux handwriting--the latter a P.
Journal Editor Brian Aitken said: "The new logo pays homage to our roots by using a variation of the old typewriter font
, but its distinct clean and modern style reflects the direction in which the company is headed.
2) The excerpts are often set in a typewriter font
, which I found initially jarring, even as I understood the purpose.
Buford and his collaborators followed some basic received wisdom of direct mail: "The idea of the copy was to write it as directly as possible to our perceived reader," he says, but "to eschew the typical direct mail tricks, such as [imitation] typewriter font
, multi-colored paragraphs, etc.