tag line

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  • noun

Synonyms for tag line

the point of a joke or humorous story

References in periodicals archive ?
The commissioners also said that this was "an emergency of Dawe's own making by virtue of the number and placement of tag lines attached to the boom.
Had the company placed additional tag lines on the boom, or made effective use of the two existing tag lines, the crane assembly crew would have been better situated to counteract the effect of the sudden gust of wind without resorting to a miner having to go under the boom, in violation of [section]56.
com/2014/12/19/heidi-klum-sharper-image-ads-nude-boobs-las-vegas-airport/) TMZ , these tag lines are suggestive and provocative.
The central question of this research paper is: How is gender represented through the tag lines used in advertisements that we find on Pakistani TV channels, newspapers, magazines and billboards?
The data consist of tag lines taken from the advertisements of different products.
The analysis of the tag lines of various advertisements proves that they are used as a net to trap consumers for buying different products.
This point can be better explained through the analysis of the advertisement of Firdous Lawn, in which different tag lines are used, which instead of referring to the fabric, refer to the female model wearing dresses of different shades.
Sadly, most businesses do a poor job of communicating their identities by using meaningless phrases as tag lines.
A lot of community bank tag lines seem to incorporate an idea about service.
Retailers are the worst purveyors of meaningless tag lines.
The tag line is a hardworking collection of words that should give you that "aha" moment every time you see or hear it.
Discuss words and possible tag lines in member focus groups.
Developing a new tag line has been a key part of creating its new image.
When FCCLA completed this exercise, one tag line option, "Release your potential," received 215 points from teachers but only 70 points from students, which meant that teachers felt three times more strongly about this tag line than did students.
Each ad is a vignette on the challenges of global travel, and is themed around two tag lines, "How in the world does he/she do it?