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And when that happens, Swithers observes, weight management suddenly becomes challenging.
Researcher Susan Swithers said: "Substituting a part of the diet with a similar tasting item that has fewer calories sounds like sense but there are other psychological functions at work.
Swithers, PhD, the lead researcher and a Purdue psychology professor.
Based on this data, a diet that is low in fat and calories might be a better strategy for weight loss than using fat substitutes," Swithers said.
Swithers and Davidson have reported similar findings in previous rat studies that showed saccharin and other artificial sweeteners also can promote weight gain and increased body fat.
Lead author Susan Swithers of the department of psychological sciences and ingestive behavior research center at Purdue University, told FoxNews.
Based on an analysis, Swithers and her team predicted that artificial sweeteners can train people's brains and bodies to react differently when something sweet is tasted.
According to Swithers, when the body responds to sugar, it signals an intake of both calories and sugar has occurred so that the body releases the hormones needed to prepare, which prevents rise in blood sugar, and those same hormones are thought to have direct effects on satiety.
This idea that there could be fundamental differences in how people respond to sweet tastes based on their experience with diet sodas is not something that has gotten much attention," says Susan Swithers of Purdue University in West Lafayette, Ind.
Swithers, the lead researcher and a Purdue psychology professor.
In one test, Terry Davidson and Susan Swithers of Purdue University in West Lafayette, Ind.
The data suggest that "if you confuse the relationship between sweet and calories," the fight against overindulgence becomes more difficult, Swithers says.
This suggests, Swithers says, that "drinking a beverage may produce more weight gain than consuming the same calories in a more solid form.
As the Gers manager swithers over whether to sign a new contract when he current deal expires next summer, there are those who refuse to believe that the Ibrox side's stagnant form will continue for much longer.
Researcher Susan Swithers said: "Substituting a part of the diet with a similar tasting item that has fewer calories sounds like a commonsense approach to lose weight, but there are other psychological functions at work.
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