soft sell


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Related to soft sell: hard sell
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  • noun

Words related to soft sell

suggestive or persuasive advertising

References in periodicals archive ?
"We put the bug in their ear about framing, but it's a soft sell," he said, adding, "If it turns out well there's a better chance it will get framed!"
However expert the hard sell, soft sell technique of temptation, I can resist it.
We remember one of the early pioneers of the soft sell, an outstanding pitcher named Vernon Law of the Pittsburgh Pirates.
Soft sell. The government has pinned its hopes now on a so-called "investment promotion" scheme, one that seeks joint ventures, management contracts and concessions in place of outright sales.
Kerry McFadden, who used to be Kerry Katona before she went west, must have fallen hook, line and sinker for a TV luvvie's soft sell. Something like: ``Kerry, darling, this will turn you into the new Cilla - or, at the very least, the new Davina.''
And as the star of new HTV show Soft Sell, Margaret proves her point by transforming houses that can't sell into those that are sold within weeks.
These new owners are looking for ways to soft sell their avarice and sneak into our pockets.
One of the University of Georgia authors later noted that the risk of pathogens being present at levels high enough to cause illness is "extremely low." Still, the study reads a bit like a soft sell aimed at getting people to switch from apples to the Peach State's favorite fruit.
It's no soft sell. Yes, it contains McFarlane's art, but also his commerce.
"soft sell" approach (encouraging immediate sales vs.
If it's case he wants to remind himself not to come on too brash and bold, he focuses on the back of his eyelids and silently chants Soft sell. Soft sell Soft sell."
He suggests building a relationship with the consumer with a soft sell and using in-country sales reps familiar with local dialects.
By "creating an ambiance of customer service and a basic sense of trust," he writes, "companies using the soft sell fool us into believing they have abandoned the cruelest coercive practices of their predecessors, when all they've really done is replaced them with kinder-looking ones and shifted the direct abuse onto their salespeople." Beyond the question of whether "the ambiance of customer service and a basic sense of trust" might actually be real, does Rushkoff really think that pleasant shopping correlates directly with poor working conditions?
Advertisers agree to pay big bucks because they know it's a great way to "soft sell."