product introduction

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  • noun

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the introduction (usually by an advertising campaign) of a new product or product line

References in periodicals archive ?
The majority of its sales are for prototypes and new product introductions.
August 2003--on the last night of the dealer product introduction, e-mails with photos, specs, and product features and benefits were sent to registered prospects.
The new product introduction cost for retail grocery stores averages $270 per product, per store.
New food product introductions decreased for the third consecutive year in 1998 -- a sharp reversal of the escalating increases prevalent during the previous three decades, according to USDA's Economic Research Service (ERS).
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