The presentation includes a vast expansion of health offerings with a broader selection of vitamins and supplements, including items from specialty brands such as Irwin Naturals and New Chapter, as well as such nutrition products as Vega and Naturade protein powders and Navitas Organics Superfood Mix Ins
. Assortments tied to emerging areas such as connected health, sleep/mood and immunity are merchandised in the discovery zones, which feature easy navigation through educational displays.
A good source of vitamin C and fiber, Magic Mix Ins
are sold in two separate packages of four servings: Wizards Watermelon (green) and Poppin' Berry (deep red), as well as Mystery Fruit (blue) and Strawberry Kiwi Ka-Pow (pink).