By type, the Bath Soaps market has been segmented to
Medicated bath Soaps and Non-
Medicated Bath Soaps.
Medicated bath was given five days prior to the experiment.
The popularity of Lifebouy is partly attributable to intensive advertising promoting it as
medicated bath soap.
A simple
medicated bath would have offered him some relief, he added.
"A normal day consisted of
medicated baths, ear and eye cleans and oral treatments, followed by a big run around with his toys.