research--and business or competitive intelligence--keeps track of the opportunities, strengths, weaknesses and threats that exist in our marketplace.
For example insurers find greater success in marketing
to first-generation Mexican-Americans living along the Mexican border than in targeting the Hispanic community as a whole.
strategy will not suffice for the life of a camp.
Although often not done consciously or capably, marketing
is not unknown in libraries.
Since the relationship between operations and marketing
can serve to impede or mediate the total performance of the program, it is essential that external marketing
and internal operations programs are compatible and well integrated.
First, step back and re-evaluate your objectives, resources and marketing
manager for the beef business unit at Pharmacia Animal Health, I act as the "offensive coordinator" for our portfolio of products.
Nearly all successful marketing
programs have evolved gradually and are characterized by four phases:
She adds that when market research works well, it is a valued member of a company's marketing
team, which includes brand managers, regulatory, communications, sales and formulation people, and others.
The study also presents findings on use of and spending by colleges on marketing
consultants such as market research agencies, public relations firms and advertising agencies, among others.
SAN DIEGO -- SEMDirector, the leader in search marketing
automation software, announced today at its INFLECTIONPoint 2007 event held this week in San Diego, CA, the release of its next generation search marketing
solution: the SEMDirector Marketing
Designed to help boost the performance of marketing
organizations as well as quantify marketing
's results, SAS for Marketing
Performance Management demystifies marketing
's impact on an organization's overall success.
Unica(R) Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing
Management (EMM) solutions, today launched Affinium 7, the most comprehensive update of its marketing
software suite to date.
The Nortel DWDM optical dominant marketing
According to a new Forrester Consulting survey sponsored by Unica(R) Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing
Management (EMM) solutions, brand-oriented marketers cite the importance of enterprise marketing
software as the next critical factor to their success.