She describes the characteristics of an educational leader and advocate, gives research techniques and ways to be prepared for questions, describes the process of building networks and creating a local agenda, gives ways
to partner with businesses, giving several effective foundations and programs to which advocates can apply for help, offers ways to understand and use finance to the benefit of the cause, examines the groundwork necessary for state and federal communications.
He explains how to evaluate groups and ensure they remaining on target, gives tips on managing difficult groups, describes creative exercises to enhance the group progress, and gives ways
to use a team model to supervise solution-focused groups.
With each he gives ways
to find common ground and reasons to read together, and also lists ways to get the community involved in issues such as extending the network you already have, getting media involved, using your reputation and even working your way through the rubber chicken circuit.
Using language aimed at the layperson, columnist Jarvis spells out what is needed for retirement, describes the benefits of 401(k) and IRA plans, gives ways
to start IRAs and where to go with them, and explains when to use stocks and mutual funds and when to avoid them, and discusses how to choose a mutual fund manager.
It defines the types and degrees of followers, identifies reluctant followers and their reasons for refusing to follow the leader, gives ways
to assess the impact of personality on both leading and following, examines leadership characteristics and their impact on reluctant followers, covers how to motivate reluctant followers, gives communication strategies, shows how followers become leaders, and explains techniques for confronting those who will not change.