A year in review: Part I flavors making the industry even tastier: we're all familiar with vanilla hazelnut coffees and orange cinnamon teas, but it takes a true connoisseur to appreciate the science that goes into
flavoring these beverages.
Further development occurred when researchers examined the physiology of plants used for
flavorings. Here they determined that the flavor or flavor chemicals responsible for a particular taste are developed in the secondary metabolism of plants.
Almost 20 years later, these simple application methods still apply and any small roaster/retailer can inexpensively begin
flavoring coffees.
The
flavoring has KOF-K Parve kosher certification and is available in 40-lb polyethylene-lined multi-wall bags.
Not only does the
flavoring industry track taste trends, they also study where there is growth potential.
Suppliers of
flavoring can for sure do many things to facilitate increased market share for flavored coffee and teas.
What do you think has had the most influence on the coffee/tea
flavoring industry in the last decade?
Outstanding assets might determine the characteristic of a varietal, but they usually alter the balance we seek for a
flavoring blend." Michael Abrams of Flavor Waves, approached the question a different way.
Jeff Nichols of Danisco Cultor tells us how to evaluate
flavoring manufacturers.
The interesting part about flavored coffee is that the
flavoring added isn't along the lines of your typical bottled syrup you would use to make a vanilla latte.
"Examples of the trend are ketchup being replaced by salsa, a return to beef from chicken and fish, and soft drinks with higher caffeine and more extreme flavors as opposed to more mild ones." And new flavors are popping up as fast as new products themselves, according to ingredient and
flavoring suppliers who have their fingers on the pulse of consumer taste trends.
A utility mixer is another option for
flavoring whole bean coffee--coffee and flavor can be placed and sealed in polyethylene cans and added to the chamber.
And, as a
flavoring, is it fresh passion fruit we really want, or is it canned passion fruit that the American palate craves?
Key players in the natural flavor carrier market are putting efforts to better understand the formulation and utility of different
flavoring systems, and their criticality in developing food taste, which in turn acts as successful product development enabler.
