When ad recipients lack much interest in an ad and therefore expend minimal mental resources processing it, the favourableness
of their response to the ad depends primarily on the favourableness
of the ad's emotional appeal," the authors said.
Social categorization and group homogeneity: Changes in the perceived applicability of stereotype content as a function of comparative content and trait favourableness
Core Construct Definition Attitude towards behaviour "represents a person's general feeling of favourableness
or unfavourableness towards some stimulus object" (Fishbein & Ajzen, 1975, 216) Subjective norm "the person's perception that most people who are important to him think he should or should not perform the behaviour in question" (Fishbein & Ajzen, 1975, 302)
Self-attribution, sun-sign traits, and the alleged role of favourableness
as a moderator variable: long-term effect or artefact?
The same pattern was found for the favourableness
of the general attitude towards both groups.
98 between the scale values obtained by Thurstone and ratings of favourableness
of items towards capital punishment, showing that the meaning of the items was stable over time.
The findings in Tables 3 and 4 indicate that a sizeable percentage of single young Canadian women report relatively low levels of familiarity and favourableness
toward methods of contraception such as the "morning after" pill, the female condom, and injectable contraception, that might be particularly suitable for some women of their age and marital status.
This perspective suggests that interest in maintaining ongoing social relationships supersedes (at times) one's concern with the favourableness
of current outcomes.
the relative favourableness
of the situation: Fiedler suggests that individual and group performance will be dependent on the leader adopting a style of leadership that is most appropriate to what Fiedler describes as "the relative favourableness
" of the situation.