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Eco-friendly deodorant cans are expected to become the go-to format for the industry, according to Jamie Mills, analyst, GlobalData.
The company offers body deodorant products in the form of sticks, roll-ons, sprays, original rocks, travel sticks, and foot sprays; and essence deodorants in the form of roll-ons and sprays.
SO many natural deodorants sound encouraging in theory, but in practice prove far less effective than typical sprays and roll-ons.
Deodorant is one of the most important personal care products we use every day, but the user experience itself still leaves much to be desired," explains Matthew McCarthy, senior marketing director of antiperspirants and deodorants at Unilever.
Which deodorant formats are seeing most dynamic growth?
Recommended by oncologists to breast- cancer patients who can't use standard deodorants.
Candelilla wax is a vegan alternative to beeswax, and is used in Green Tidings All Natural Vegetarian Deodorant.
Message C is more light-hearted: "There's no need to sweat it, but if you do, try this natural deodorant that works
VERDICT: I thought the deodorant had a lovely fragrance which lasted all day, keeping my skin nice and cool.
Power your day with the energetic freshness of new Energy Fresh Deodorant from NIVEA
In well-groomed Italy, for example, 28% of men do not use deodorant at all.
Buy some deodorant at the drugstore, and encourage her to try "this great new deodorant that doesn't leave shirt stains.
THE claim made by a recent US study is that frequent underarm shaving combined with deodorant use might - and I repeat might - increase women's chances of getting breast cancer, but it's far from conclusive.
Neal's Yard Remedies Lemon & Coriander Deodorant, pounds 2.