The caboclos sell nearly 40 million cardinal tetra a year to fish lovers throughout the United States, Europe, and Asia.
Wild-caught cardinal tetra that meet the fair-trade standards would be sold as part of the Buy a Fish-Save a Tree program, singling those fish out as the best choice for people concerned about the environment.
Dowd says that although only small pet stores carry the wild-caught cardinal tetra right now, he is encouraging the larger pet store chains to carry the wild tetra as well.
A single species, the cardinal tetra (Paracheirodon axelrodi), constitutes over 80% of the total ornamental fish export from the Rio Negro basin (Chao and Prada-Pedreros 1995; Prang 1996; Chao 1998).
We thank Sally Landry for the use of the cardinal tetra illustration.