Brand Finance, is the world's leading independent branded
business valuation and strategy consultancy, and is the organization behind the Global 500 Brands and Telecom 300 league table of the world's biggest brands ranked by their brand value, assesses the dollar value of the reputation, image and intellectual property of the brand.
Profit from the brand licensing encourages companies to offer the use of the brand even for products that are not related to original branded
Consumers value their relationships with their branded
ownerships and with marketing agents and institutions that own and control the brand.
* To signify the superiority of branded
products over conventional products.
Food departments have a smaller gap, with store brand prices an average 27 percent lower than branded
A brand's value comes principally from its impact on the demand curve--how it stimulates interest for the branded
goods in stable economic times, thereby increasing sales and/or the premium commanded over competitors.
Over the past 15 years, wood products have transitioned from commodities, differentiated only by price, to branded
Brand name can be protected in most countries by registration, but there is some protection for brand in that it is illegal to try to "pass off" a product as being branded
when it isn't.
Once the brand strategy and identity are in place, the stage is set for the application of the new elements throughout the full spectrum of branded
was, and still is, one of the best Kunafah suppliers in Amman, with a very strong brand name that was not properly protected; as a result Nabil Arafat Sweets took advantage and opened many branches in Amman all branded
It is noticeable that in Europe it is corporate branded
Cadburys that is targeted in the "obesity debate" rather than Mars, whose market uses stand-alone brands (Mesure, 2004).
"We've all been branded
from birth," offers David McNally, co-author of Be Your Own Brand (Berrett-Koehler Publishers; $22).
By covering production costs, fully for branded
shows or partially with script placement, advertisers reduce the risk of a weak return on ad sales if the show fails, he says.
Distribution: 8-10 domestic channels; exports, markets, sells and distributes selected products to over countries; branded
products also manufactured and sold in markets through licensing arrangements
Ozimkiewicz: I work with Monsanto's branded
seed product group and our licensed business managers to budget and forecast trait sales for current year and long-range plans.