In attempting to measure value added, we must be aware that, from the consumer's point of view, the value added by a brand name
has three dimensions:
Hero MotoCorp, an India-based automaker, has announced that it will not be able to sell its vehicles under the Hero brand name
due to family settlement agreement between the New Delhi-based Munjal family and Pawan Mujal, promoter and chairman, Hero MotoCorp.
In prior studies, researchers have insisted that products with larger numbers in the brand name
receive more favorable evaluations from consumers than do products with smaller numbers (Gunasti & Ross, 2010).
The FASHIONALLY Presentations, staged yesterday and today by Hong Kong fashion website FASHIONALLY.com, showcased the design concepts and 2019 Fall/Winter collections of three local designers: Arto Wong (brand name
: ARTO.), Jason Lee (brand name
: YMDH) and Carrie Kwok (brand name
Thus just like brand name
medicine, generic medicine must perform the same in the body.
McDonald's UAE has posted a message on their Facebook page warning customers to be careful of scammers who are trying to impersonate their brand name
and dupe customers into buying coupon books with fake offers.
Labbrand created the Chinese brand name
[wo ya], conducted linguistic tests in major Chinese dialects, and designed the bilingual brand signature.
"As we transition to the DOWSIL brand name
, which blends the collective experience of long-standing, respected organizations, our performance stands and our commitment remains," said Jean Paul Hautekeer, Global Strategic Market Director--High Performance Building, Dow Performance Silicones.
New Delhi [India], July 5 ( ANI ): The Centre on Wednesday clarified that in the context of the new Goods and Services Tax (GST), the five percent tax slab will be levied only on the supply of those goods whose brand name
or trade name is on the Register of Trade Marks and is in force under the Trade Marks Act, 1999.
3) Fish Cake in Polybag 10/2.2LBS Brand Name
A badly chosen brand name
can kill a product or product line.
In addition, most physicians refer to drugs by their original brand name
even when molecularly identical generic versions are available, which may result in inadvertent dispensing of brand-name drugs, especially in states where automatic generic substitution is prohibited.
Patients sometimes feel scared and shortchanged when prescribed them, and some physicians have been wary of their safety and efficacy, compared with brand name
"While the use of generic drugs has increased over time, clinicians often prescribe more expensive brand name
drugs when equally effective, well-proven and less expensive generic versions are available," said ACP president Dr.
Admittedly the depth of processing (DOP) paradigm (Craik & Lockhart, 1972) used in our studies does not correspond directly to the way consumers would naturally encounter brand name