brand

This was announced by Brand Finance at a ceremony held in Barcelona during the Mobile World Congress 2018.

The visual representation of a logo as a brand becomes more meaningful and valuable if it encapsulates and communicates effectively the association's core identity: its brand voice, mission, vision, values, goals and brand story.

Brands of the year award###Star brands of Pakistan award

Researchers have used the human personality traits to identify and conceptualize brand personality.

The new Frontline logo is much more stylish and leverages the growth and expansion of the Brand in India and Abroad.

Second, Taleghani and Almasi (2011) proposed that marketing factor variables, including service quality, store image, brand accessibility, advertising, and perceived brand quality, are antecedents that influence brand equity both directly, and indirectly through brand-related variables.

That helps build an emotional connection with potential customers, because they understand the brand's values and know instinctively that the brand is a good fit for them, Whetzel said.

The higher the numbers, the more sticky the customers' relationship is to the brand.

Saleh Abdullah Al Abdooli, CEO, Etisalat Group received the awards from David Haigh, CEO, Brand Finance, leading London-based branded business valuation firm at the ongoing Mobile World Congress, world's largest telecom gathering being held in, Barcelona, Spain from 25-28 February, 2019.

Three brands from the UAE - Etisalat, Adnoc and Emirates airline - figure among the world's 500 most valuable brands, according to the latest Brand Finance Global 500 report.

This is coming barely three months after the brand was adjudged the most admired brand of African origin by Consumers in a brand rating coordinated by South Africa based Brand Leadership in conjunction with Johannesburg Stock Exchange (JSE).

The way that technology has exponentially grown and spread like wildfire around the world, it is plain to see and understand how it is the most valuable sector with a collective brand value of $1350.6 billion, taking in a total percentage of 23 per cent in the brand value pie with all the other sectors fighting for their place.

The 2017--18 Brand Africa 100 report reflects a steady African brands story, with African brands holding a 17% share of the Top 100 Most Admired Brands in Africa (see pages 16--17) consistent with previous years.