This was announced by Brand
Finance at a ceremony held in Barcelona during the Mobile World Congress 2018.
The visual representation of a logo as a brand
becomes more meaningful and valuable if it encapsulates and communicates effectively the association's core identity: its brand
voice, mission, vision, values, goals and brand
of the year award###Star brands
of Pakistan award
Researchers have used the human personality traits to identify and conceptualize brand
The new Frontline logo is much more stylish and leverages the growth and expansion of the Brand
in India and Abroad.
Second, Taleghani and Almasi (2011) proposed that marketing factor variables, including service quality, store image, brand
accessibility, advertising, and perceived brand
quality, are antecedents that influence brand
equity both directly, and indirectly through brand-related variables.
That helps build an emotional connection with potential customers, because they understand the brand
's values and know instinctively that the brand
is a good fit for them, Whetzel said.
The higher the numbers, the more sticky the customers' relationship is to the brand
Saleh Abdullah Al Abdooli, CEO, Etisalat Group received the awards from David Haigh, CEO, Brand
Finance, leading London-based branded
business valuation firm at the ongoing Mobile World Congress, world's largest telecom gathering being held in, Barcelona, Spain from 25-28 February, 2019.
from the UAE - Etisalat, Adnoc and Emirates airline - figure among the world's 500 most valuable brands
, according to the latest Brand
Finance Global 500 report.
This is coming barely three months after the brand
was adjudged the most admired brand
of African origin by Consumers in a brand
rating coordinated by South Africa based Brand
Leadership in conjunction with Johannesburg Stock Exchange (JSE).
The way that technology has exponentially grown and spread like wildfire around the world, it is plain to see and understand how it is the most valuable sector with a collective brand
value of $1350.6 billion, taking in a total percentage of 23 per cent in the brand
value pie with all the other sectors fighting for their place.
The 2017--18 Brand
Africa 100 report reflects a steady African brands
story, with African brands
holding a 17% share of the Top 100 Most Admired Brands
in Africa (see pages 16--17) consistent with previous years.