This was announced by
Brand Finance at a ceremony held in Barcelona during the Mobile World Congress 2018.
The visual representation of a logo as a
brand becomes more meaningful and valuable if it encapsulates and communicates effectively the association's core identity: its
brand voice, mission, vision, values, goals and
brand story.
Brands of the year award###Star
brands of Pakistan award
Researchers have used the human personality traits to identify and conceptualize
brand personality.
The new Frontline logo is much more stylish and leverages the growth and expansion of the
Brand in India and Abroad.
Second, Taleghani and Almasi (2011) proposed that marketing factor variables, including service quality, store image,
brand accessibility, advertising, and perceived
brand quality, are antecedents that influence
brand equity both directly, and indirectly through brand-related variables.
That helps build an emotional connection with potential customers, because they understand the
brand's values and know instinctively that the
brand is a good fit for them, Whetzel said.
The higher the numbers, the more sticky the customers' relationship is to the
brand.
Saleh Abdullah Al Abdooli, CEO, Etisalat Group received the awards from David Haigh, CEO,
Brand Finance, leading London-based
branded business valuation firm at the ongoing Mobile World Congress, world's largest telecom gathering being held in, Barcelona, Spain from 25-28 February, 2019.
Three
brands from the UAE - Etisalat, Adnoc and Emirates airline - figure among the world's 500 most valuable
brands, according to the latest
Brand Finance Global 500 report.
This is coming barely three months after the
brand was adjudged the most admired
brand of African origin by Consumers in a
brand rating coordinated by South Africa based
Brand Leadership in conjunction with Johannesburg Stock Exchange (JSE).
The way that technology has exponentially grown and spread like wildfire around the world, it is plain to see and understand how it is the most valuable sector with a collective
brand value of $1350.6 billion, taking in a total percentage of 23 per cent in the
brand value pie with all the other sectors fighting for their place.
The 2017--18
Brand Africa 100 report reflects a steady African
brands story, with African
brands holding a 17% share of the Top 100 Most Admired
Brands in Africa (see pages 16--17) consistent with previous years.
