In the 1978 Guide to Women's Publishing, a resource book for information on feminist journals, women's newspapers, and women's presses in North America, Andrea Chesman describes Branching Out as a "general interest feminist culture magazine" with both newsstand appeal and compelling content: "Published on glossy paper with plenty of art and photographs, one is content to just leaf through this magazine at first--afraid that the contents won't justify the graphics, but they do--amply" (17).
2) What sets Branching Out apart from the multitude of second-wave feminist periodicals published in Canada is its combination of feminist resistance and the arts, its wide circulation, and its location in Edmonton, a city that is not often recognized as an important site for feminist organizing.
The cover of the July/August 1976 issue of Branching Out features a black and white photograph of an Inuit woman, Eva Tirqtaq, taken by Pamela Harris and accompanied by the following headlines: "Inuit Woman," "Portuguese Revolution," "Finding T'ai Chi," "Feminist Philately," and "Habitat--Woman's Place?
This July/August 1976 issue of Branching Out includes writing by Canadian women who would later become well known--that is, lawyer and Member of Parliament Linda Duncan and literary critic Shirley Neuman (in Branching Out, Neuman published under her then-husband's name, Swartz).
While it would be easy to justify studying Branching Out by pointing to the big names who published in the magazine, this justification would be in keeping with neither Branching Outs nor the women-in-print movement's mandate to demonstrate that all women, not just the exceptional few, should have access to the power of the printed word "to illuminate, to expose, and ultimately, to transform" (Pulling 14).
While the limitations of "sisterhood" as it was conceived in the 1970s have been thoroughly critiqued by academics and activists alike, it is nonetheless important to note that Branching Out took a more inclusive position than mainstream and little literary magazines when it came to publishing work by women.