As author and Columbia Business School professor William Duggan describes it in a recent interview, "The theory of brainstorming
is that you turn off your analytical left brain, turn on your intuitive right brain, and creative ideas pop out.
Previous research has laid out best practices that are conducive to brainstorming
, or group decision making, and we wanted to see whether using those practices makes a difference in the real world," says Dr.
There are two key challenges to improving group brainstorming
sessions: 1) the brainstorming
leader must properly assess any deficiencies and problems in the current process, and 2) the brainstorming
leader must apply the proper remedy to fix the problem.
The aim of the study was to see if there was variation in how these firms conducted their brainstorming
sessions, and whether those variations affected the quality of their work.
should have a purpose and a goal--not just let's all get together to see what we can up with, but a certain project that needs to be addressed or a specific problem that needs a solution; however, the session itself should be open and free form enough to allow for creativity and innovative thinking.
Ideally, an audit partner should lead the brainstorming
I've put on the site ideas and suggestions for brainstorming
, and running a formal brainstorming
We have found that in both pilots, participant brainstorming
lists could be easily mapped into our six degrees of integration or to one of the other two new courses.
Techniques include open, round-robin and electronic brainstorming
External and internal groups frequent the room for brainstorming
sessions or day-long conferences.
To facilitate the brainstorming
process, each participant was given a package of colored "Post It" notes and asked to come up with as many ideas as possible.
session about how and where they believe the entity may be susceptible to fraud; what might motivate management to perpetrate fraud; how management might override controls to engage in and conceal fraudulent financial reporting; and how entity assets could be misappropriated can be helpful.
ideas in meetings (the brainstorm mode captures information and ideas more quickly, encouraging spontaneous thoughts)
Remember, these drawings are designed to be constructive aids to your participation in brainstorming
Osborn's (1957) book Applied Imagination fueled the spread of group brainstorming
as a tool for increasing creativity in organizations.