Head Solutions Group conducted a 20-minute online survey in mid-June with 2,100 American adults, half millennials and half baby boomers
, 52% women and 48% men.
Based on this data, CrowdTwist recommends that companies emphasize the repeated value of their brands to keep their fickle Baby Boomer
customers coming back to them.
And no matter what boomer
-focused products it sells or services it provides, a retailer must always communicate to boomers
as the young-at-heart group they are.
population, within the boomer
group there appear to be diverse subgroups, associated with the distinct political environments each experienced as they were coming of age politically.
If you go to a boomer
and say we're a very big, very old, very conservative firm, they say, well, who needs you?
are also "lightening the load," which has implications across future home ownership (or non-ownership), preference for services versus product purchase, etc.
got to the bank, he went right past Brad and kept running up a small knoll with the duck still in his mouth.
Almost eighty million strong, the boomers
(born between 1945 and 1965) are the largest single generation in American history, and they are leaving their mark on every facet of culture.
owner Will Carne, himself a baby boomer
, oversees three businesses in one location: a non-gas c-store, Seattle's Best coffee shop and Smoker Friendly tobaccco outlet with walk-in humidor - a combination that attracts a wide variety of clientele.
It took their boomer
children to truly change the landscape of parenting.
If the industry doesn't take care of the boomers
, that will hurt society for a long time, she predicts.
As the oldest boomers
move into their seventh decade, they continue to prove just how different they remain from earlier generations.
Entrepreneurs have pursued the boomer
brain market with proven success.
The brilliant design and marketing team at Brookstone has created products that are great fun for the age-sensitive baby boomer
while subtly providing assistive devices.
The Greater Generation: In Defense of the Baby Boomer
Legacy By Leonard Steinhorn Thomas Dunne Books, $24.