"We have to change this product driven approach to one where we increase our understanding of what businesses as groups, sectors or individual businesses need and develop and apply products accordingly.'' He said business support products will be scrapped where there was no longer a market demand or where the "bang for buck
is simply not enough.'' Addressing business and WDA partner organisation representatives at St Asaph, Mr Hawker said there was much still to be done to improve the economic environment, including the need to develop in the public sector a culture which was less "risk averse.'' Skills, IT and funding were also critical factors.