Across three parts of the world, several product categories, different foreign brand names, and different "made in" labels, the authors find a key result: the incongruence backfires
for hedonic products, whereas it has hardly any effect for utilitarian products.
That Newcastle gig was in January at The Cluny and the live recording of that particular performance is now the B side of The Wombats' new single, Backfire
At The Disco, which has just hit the shops.
, Chalmers reiterates this history in much briefer form (although he lifts whole sections with little editing from the earlier book).
If you are in the public eye and choose to make inflammatory statements, don't be upset when they backfire
But, "attempts by CEOs to strike back at analysts by limiting access, threatening legal suits, or by making public comments almost always backfire
Four Russian military planes including two Backfire
bombers entered Japanese airspace near Hokkaido, northern Japan, twice Wednesday, the Japanese Defense Agency announced.
IRS Letter Ruling (TAM) 9610004 is a good example of how tax planning can sometimes backfire
But Margulies believes the attempt will backfire
on DHCR because in its effort to have fewer people affected, DHCR seems to have included for deregulation those units that are under temporary orders to raise rents.
A full sensory experience and feast for the eyes and appetite awaits guests with the opening of Backfire
BBQ[TM] Featuring Orange County Choppers[R] (Bikes, Burgers, Barbeque) at The Legends at Village West in Kansas City, Kansas.
2 (ANI): Former England cricket captain Michael Vaughan has warned South Africa to abstain from its "cocky jibes", saying that they will backfire
against the visitors.
A federal judge will hear legal arguments Tuesday on which label applies to the 10 co-defendants rounded up in Operation Backfire
, the name given to the nation's largest ever investigation of radical environmentalists who destroyed property to promote their ideology.
I just hope Fergie's decision doesn't backfire
But the water's power quickly deteriorated and the inventions could backfire
, knocking the wearer off their feet.
My campaign manager, Jonathan Eubanks, felt it would backfire
on my opponent [who is also a Republican].
But they can also backfire
, as our attempts in the women's game have done at times.