According to the report, black consumers who use facial skin care are most likely to use them for cleansing and treating/pre-venting dry skin, as skin ashiness
remains a common problem.
It moisturizes, relieves dryness and ashiness
, smoothes and evens skin tone, improves radiance and prevents new dark spots from occurring.
On the nose, it offers aromas of maple syrup, dates, shellac, baking spices, along with some ashiness
and a charred quality.
Nichols also noted that dry, flaky skin, often referred to as ashiness
, is particularly noticeable on dark skin.
Executives at companies such as Universal Colors Cosmetics, Carol's Daughter and Makari told HAPPI that many ethnic consumers feel like they've been i2gnored by the big multinational companies and, as a result, are willing to search for products that address specific problems such as scarring, ashiness