agate line

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  • noun

Synonyms for agate line

space for one line of print (one column wide and 1/14 inch deep) used to measure advertising


References in periodicals archive ?
a) Column inches b) Agate lines c) Both of the above d) Neither of the above 11) Long, wordy copy in a newspaper ad is a real turnoff for readers and will usually prevent them from reading the whole ad and remembering the message.
expressed as 12 column inches (2 X 6 = 12), or 168 agate lines (2 X 6 X 14 = 168).