ICBC enjoys a strong lead over its rivals in the current account market, with a 27% share among mass affluents
vs 25% for the retail market.
Eighty percent of hyper affluents
preferred to engage with firms they had previously worked with, while only 69% of their younger counterparts expressed a similar level of loyalty.
The tide has finally turned and affluent
consumers are gaining confidence and spending more as a result, according to Unity Marketing, which is predicting strong back-to-school and holiday shopping seasons.
According to Bureau of Labor Statistics data, the affluent
group accounts for 38.
It's encouraging to see that so many Mass Affluents
are paying their credit card bills the same way they did before the recession," states Susan Menke, Senior Financial Services Analyst at Mintel.
Mobile Apps: Real data about how affluents
are using mobile devices to connect with luxury brands
Australian mass affluents
skew towards the older ages, and thus are slightly more conservative when it comes to digital advancement in banking.
Looking to the future, Unity Marketing expects affluents
to remain strategic in their purchasing by making tradeoffs that will maximize the luxury return on their investment.
According to the survey, affluents
overall currently comprise 21 percent of U.
Verdict Financial's "Mass Affluents
: Product Holding and Preferences in Australia" provides an analysis of the mass affluent
consumer segment in Australia.
The latest survey finds renewed confidence among affluents
, resulting in strong spending during the third quarter and expectations that such will continue during the fourth.
In-depth customer targeting and product/service strategies highlight how your competitors are capitalizing on the demands of mass affluents
DBS and POSB, a sub-brand owned by DBS, dominate the current account market for mass affluents
, with a combined share of 56%.
, income of $100,000-$149,999, who make up 10 million U.
in the UK hold significantly more product types than retail consumers, with the greatest differentials for investments, insurance products, credit cards, and savings accounts.