Remember, this is Wales, not England and we don't have the affluency
With 57,000 households already contributing scanner data, the research concern already can reveal the affluency
, size of household, presence of kids, age of female and life stage; as well as other consumer purchases.
Prillaman pointed to "the cumulative impact of all the housing starts over the last several years, the low interest rates, the disposable income, the greater affluency
level on the demographic side of the business.
in terms of affluency
and higher education, the market for fringe product is crossing over into the mainstream," Singleton says.
However, approached from the level of affluency
, households that describe themselves as "living comfortably" or "affluent" account for 70% to 80%-plus of the dollar volume in each category.