A priming procedure with faces as primes and words as targets was employed, with prime-target affective congruency being the within-subjects factor.
Should an affective congruency effect be obtained under these conditions, it might be reasonably attributed to the explicit goal to evaluate the primes.
The two experiments here reported explored the affective priming, or affective congruency effect, with pictures of facial expressions of emotions as primes and affectively positive or negative words as targets.
Where wives are the caregivers, although more than half express positive affective congruency, this figure drops by a third to 56.
This is particularly true for affective congruency.