In addition to advertiser
consolidation, Fitch is mindful of several other key trends/issues that GHCs may face in this rapidly changing media landscape in 2007 and beyond, including: fragmentation, continued shift toward marketing services, integration of creative and media, acquisitions, a declining U.
& Publisher Group - This group will lead the transformation of how advertisers
connect with their target customers across the Internet, with the goal of driving more value for more advertisers
and publishers than any other company.
We manage search campaigns in the tens of millions of clicks per month for our multinational client base, so click validation from the side of the advertiser
is critical," said Jason Clement of Carat Fusion.
AdStar's next-generation technology, available now, improves the efficiency of ad placement by capturing the information from the advertiser
and then automatically formatting the ad for the appropriate vertical market and publishing destination.
When she first started at the Times, she remembers in her book The Girls in the Balcony, "There was hell to pay [from the advertising director] every time an advertiser
was not adequately represented in the `news' columns of the woman's page.
For instance, you can set up a deal that pays you a dollar for each advertiser
's application that is filled out via your site," says Tuckett, who explains that this sort of arrangement reduces both the risk and the cost per acquisition for Internet advertisers
Let's suppose Owner X goes to Sign Maven looking for an incredibly wealthy and well-respected but not-too-frugal advertiser
to lease his highly desirable sign space.
Based on specific advertiser
interests and targets, Podtrac's media experts, with their unique understanding of podcast advertising, can build a custom media plan that leverages and expands upon the initial podcast selections, as well as a campaign's specific objectives.
As much as the networks are scrambling to please advertisers
today, television in its early days was completely advertiser
Such was the power of a prominent advertiser
that the urge to suppress any unpleasant headlines probably came naturally.
The Turn network is open today for advertisers
, and pricing is cost per action as determined by each individual advertiser
participation is growing rapidly, with approximately 1,500 advertisers
and agencies now signed into the system.
a California-based company that developed the auction exchange technology, the AdECN (UK) Consortium is a not-for-profit entity that will allow its members to buy and sell advertising inventory for their advertiser
and publisher clients on an automated, neutral exchange analogous to those regulating the stock market.
Our research indicates that free directory assistance services are experiencing viral growth in call volume and in corresponding advertiser
Prior to Discovery, Ripley served as vice president advertiser
sales for TiVo, Inc.