Cinarra's RealPeople platform uniquely combines standard online advertising events reporting (mobile ad views
, clicks, website visits and conversions) with location-based data to analyze real-time, real-life activity such as store and venue visits and other location-based behaviors.
However, personalisation would be wasted if ad views
could not be tracked.
Preroll ad views
. Commercial breaks on streaming sites.
Though the Cupertino, Calif.-based computer and device maker's new operating system also includes a new application called "News" -- which includes ads and for which there is no blockers -- only the largest publishers will have immediate access to "News," leaving thousands of publishers to have lower and lower ad views
Twitter has said it will partner Google's online advertising service DoubleClick and marketing technology company TellApart, which helps advertisers measure ad views
, clicks and calculate investment returns, to provide more data to advertisers.
After the purchase of CSC, whose channels are distributed also in Ireland and Sub-Saharan Africa, SPT Networks will become the fifth-largest cable/satellite/multichannel player in the UK market in commercial ad views
, it said.
Spider.io said that Chameleon simulated clicks on adverts on over 200 sites and was responsible for up to nine billion false ad views
every month, the BBC reports.
internet users watched nearly 40 billion online content videos in November 2012, while video ad views
reached 10.5 billion.
En Route's founder, Paul Schwarz says, "We accurately track actual ad views
via our unique and wirelessly controllable feedback analysis tool."