achromatic color

Together with black, gray, and silver, the achromatic colors continue to be the most prominent.

The ideology of homogeneity for modernization projects has always had the element of invisible, achromatic colors.

But the art nouveau pattern in achromatic colors gives it a contemporary look with a twist.

Our annual color trend forecast puts a higher focus on the developments of chromatic colors: when compared to achromatic colors such as white, silver, grey and black, chromatic colors change much faster and are strategically more important to our automotive OEM customers to appeal to their end-users, explained Chiharu Matsuhara, Chief Color Designer at BASF's Coatings division in Asia Pacific.

Allen Brown, advanced development and mastering manager in the Color and Material Design group of Ford Motor Company, agrees that, while there will always be niche colors for special applications, overall there seems to be a balancing of colors to round out a complete selection, with a shift away from achromatic colors to a more sophisticated, balanced palette.

Achromatic colors such as silver, black, gray, and white still dominate automotive markets in North and South America and Europe.

yellow-red, green-yellow, blue-green, purple-blue, and red-purple), and three achromatic colors (white, gray, and black) and the reasons for their choices.