On May 8, for instance, those tombstone ads
accounted for about 40 percent of the newspaper's display advertising that day.
Although each new brochure piece or tombstone ad
may have a short-term impact on the visibility of a firm in the marketplace, it takes a highly consistent approach over the long-term to build a strong position for any organization.
There was a full page tombstone ad
in The New York Times," Robertson recalls.
Alison, who studied medicine at Glasgow University, said: "I've heard it said by the community that the study helps lay the legacy of HIV and the imagery from the past 35 years, including the tombstone ads
of the 80s, to rest.
It was determined that 120 seconds was what it took to tell a good story and capture an audience as opposed to "tombstone ads
," which refer to ads that simply give an organization's name and what they do.