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And with the subscription business model now available to developers across all 25 app categories, the App Store's active paid subscriptions are up 58 per cent year-over-year.

However, IHS Markit forecasts that the subscription business model will gain ground in the Middle East and North Africa region at the expense of advertising, with almost half of total online video revenues coming from online subscription services by 2020.

The subscription business model is powerful because a company can continue to sell services over and over again at a low cost per sale.

“Aras Innovator's unique model-based architecture and subscription business model enable companies to deploy PLM across the enterprise much faster and cost effectively than was previously possible,” said Stephane Guignard, VP Aras France.

While the rules around vendor-specific objective evidence (VSOE) are (relatively) straightforward in terms of recognizing revenue in a subscription business model, the processes and systems that support this activity need attention to provide the transparency CFOs require.

Collin Stewart analyst Robin Savage added: "Rightmove's subscription business model generates predictable sales and profits.

The online publisher moving toward a subscription business model is faced with difficult choices: Should you offer some free services and charge only for "premium" services or go to an all-subscription model?