sponsor

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Synonyms for sponsor

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Synonyms

Synonyms for sponsor

one who assumes financial responsibility for another

a person who supports or champions an activity, cause, or institution, for example

to act as a patron to

Synonyms for sponsor

an advocate who presents a person (as for an award or a degree or an introduction etc

assume sponsorship of

assume responsibility for or leadership of

Related Words

do one's shopping at

References in periodicals archive ?
Weeks, Cornwell, and Drennan (2008) define leveraging the sponsorship as "all sponsorship-linked marketing communications and activities collateral to the sponsorship investment" (p.
"Sponsorship-Linked Marketing Development." Sports Marketing Quarterly 4, 4 (1995): 13-24.
She has published other articles on the topic of sponsorship-linked marketing in the Journal of Advertising, the Journal of Consumer Affairs, Sport Marketing Quarterly, and the Journal of Advertising Research.
15) defines sponsorship-linked marketing as "the orchestration and implementation of marketing activities for the purpose of building and communicating an association to a sponsorship." Exploiting the association is often the main objective for a sponsor of a sporting entity however, there are other motives.
"The Value of Winning in Motorsports: Sponsorship-linked Marketing." Journal of Advertising Research 41, 1 (2001): 17-31.