ranks fifth in Japan's soft-drink
market and may become the third through the Calpis acquisition, according to Inryo Soken, which tracks the soft-drink
Voluntary changes by the soft-drink
industry could extend restrictions imposed by a number of states and school districts throughout the U.
Although almost everyone knows that soda is the quintessential junk food--just sugar calories and no nutrients--the soft-drink
industry has managed to make it a mainstay of the diet.
In this experiment, normal levels of caffeine had no perceptible influence on soda flavor--a conclusion that contradicts claims made by soft-drink
The food industry pretends that the answer to kids' excessive soft-drink
consumption is more physical activity.
Product innovation and growing demand from aging baby boomers helped to lift diet soft-drink
sales over the past two years," says Gary Hemphill, senior vice president at Beverage Marketing.
Today, the two cola giants are still lodged in a fierce war over control of one of the most attractive soft-drink
markets in the region.