Sissors synonyms, Sissors antonyms - FreeThesaurus.com
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Synonyms for scissors
an edge tool having two crossed pivoting blades
a wrestling hold in which you wrap your legs around the opponents body or head and put your feet together and squeeze
a gymnastic exercise performed on the pommel horse when the gymnast moves his legs as the blades of scissors move
References in periodicals archive
and Bumba (1993), for example, present an alternate plan in which all insertions are allocated to television.
and Bumba (1993) were used to identify the information requirements for the media selection decision process.
(1971) argued that demographic variable substitution is potentially inaccurate, since it is based on a single variable.
The importance of reach and frequency distribution estimates has been heightened by increased usage of the concept of "effective reach and frequency" among both practitioners and academicians (Kreshel, Lancaster, and Toomey, 1985; Lancaster, Pelati, and Cho, 1991; Sissors
, 1982; Turk and Katz, 1992).
and Bumba (1993) trace the concept back even further to Brown, Lessler, and Weilbacher (1957), suggesting that there is "a theoretical number of impressions required to convert each individual prospect into a purchaser.