trade secret

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Words related to trade secret

a secret (method or device or formula) that gives a manufacturer an advantage over the competition

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References in periodicals archive ?
The book devotes most of its pages to the stars of secret writing such as the lone chemist who went to the grave with his ink recipe; the cape-wearing, Inquisition-defying founder of the Academy of the Secrets of Nature; and the Enlightenment-era scientists who traded secret formulas like gold for goods.
Secret formulas, manufacturing processes, financial information, future product plans, customer lists ...
The company transferred the secret formula to the World of Coca-Cola from a vault at SunTrust Bank in downtown Atlanta where it had been housed since 1925.
Summary: At least the vault that holds the secret formula is now in public view.
A spokeswoman making the following statement: "The ingredients used in our beverages are listed on the product labels and many people have tried over time to crack the secret formula of Coca-Cola.
The Grocer editor Adam Leyland said: "Coca-Cola's success is a testament to the power of branding and marketing management, not least in the mystique surrounding the secret formula, but also the consistency with which the same curlywurly logo has adorned countless bottles, cans, paper cups and other receptacles since 1900.
The Grocer editor Adam Leyland said: "Coca-Cola's success is a testament to the power of branding and marketing management, not least in the mystique surrounding the secret formula, but also the consistency with which the same curly-wurly logo has adorned countless bottles, cans, paper cups and other receptacles since its UK launch in 1900.
For All the Tea in China: Espionage, Empire and the Secret Formula for the World's Favourite Drink.
"Two or three days before the show I gave each bird a bath, and my secret formula for success is Pantene shampoo and conditioner!" he said.
Dave Jones hailed his Cardiff City side's 'electrifying' performance at West Brom, but insisted there is no secret formula for his team's dramatic return to form.
The mythical yeti, a fascinatingly powerful secret formula, and the majesty of Tibetan land and culture enliven this grand adventure.
"While there is no secret formula for a successful new product launch, diligent focus on adhering to this basic four-step framework can result in greater retailer/manufacturer understanding, better utilization of trading partner resources and increased likelihood of launch success," says NACDS president and chief executive officer Steve Anderson.
Determined to conquer her bad hair days, Zica experimented to come up with the final secret formula for a cream that would hydrate and relax curly hair.
Hornig, Dwelling Quest's president and chief executive officer, commented, "There is no secret formula to our success: we have an extraordinary group of brokers and salespersons who know the Manhattan real estate market, work very hard and provide premium service to their clients.
Pottery studio founder Edward Richard Taylor took the glazes' secret formula to his grave.