The results with Salesforce Marketing Cloud have been impressive, as both Rack Room and Off Broadway
have seen the revenue from their digital campaigns take off since the deployment: Rack Room Shoes' online revenue increased 161 percent for email and 451 percent for SMS, and Off Broadway
Shoe Warehouse's online revenue increased 44 percent for email and 291 percent for SMS.
With approximately 500 total brick-and-mortar locations across the United States and a strong focus on customer engagement through digital channels, Rack Room Shoes and Off Broadway
Shoe Warehouse had outgrown its CRM systems.
"There's a recognition that the Off Broadway
and Off Off Broadway
communities are interdependent with Broadway," said Hitchens, a former percussionist who came to the Wing after stints at music organization Meet the Composer and at the New York State Council on the Arts.
He served as director for the off Broadway
play, rlee, which won the prestigious Circle Critics Award.
Charlotte, N.C.--based shoe retailer Rack Room Shoes, together with its sister company, Off Broadway
Shoe Warehouse, operates some 500 locations across the country.
As legiters will tell you, producing Off Broadway
has typically been the place for more difficult material, though the boundaries have blurred.
The property is located one block off Broadway
in one of the hottest Northern Manhattan locations.
With the year's best gay male kiss, locker-room antics, and a family fight over an aviary, it was the most original show of off Broadway
's '04 season.
On Broadway Layton choreographed a 1959 revival of On the Town, and, Off Broadway
, Once Upon a Mattress.
This OFF BROADWAY
Vineyard Theater; 125 seats; $80 top
Considered one of the most important theatre and film historians in America, Willis scrupulously recorded in Theatre World seasons of Broadway, regional theatre, summer stock and touring companies, obituaries, theatrical awards, and the emergence of Off Broadway
and Off-Off Broadway.
8) Resident Alien (off Broadway
) Quentin Crisp, channeled by Bette Bourne.
There must be something in the HVAC system this fall at the Roundabout's Off Broadway
Some 725 plays were submitted for the annual Samuel French Off Off Broadway
Short Play Festival, running July 13-18 on Theatre Row.