The presentations during the NAD
Summit will cover a variety topics, including improving patient care, addiction recovery, the effects of NAD
+ on the brain and body, advanced technology to combine with NAD
+, such as light therapy, and yet to be released data from the first ever pharmacokinetic study of intravenous NAD
As a result, NAD
has referred the trade name issue to the attention of the appropriate government agency for possible enforcement action.
Under this outcome, NAD
has recommended the advertiser to discontinue current product packaging and commercials.
The University of Pennsylvania's Joseph Baur, PhD, and colleagues genetically modified mice so the amount of NAD
could be restricted to mimic normal aging.
decisions and NAD
press releases focus on the advertising claims that the advertiser elected to defend and typically ignore the claims that are voluntarily discontinued by the advertiser.
Participation in the NAD
self-regulatory review process and accepting the NAD
's recommendations are voluntary.
determined that Church & Dwight provided a reasonable basis for its claim that Ultra Power 4x and Sensitive Skin 4x are effective at getting clothes 50% whiter per load as compared to the advertiser's own Xtra liquid laundry detergent.
Challenger) filed a complaint with the NAD
contesting, among other things, Coastal Contacts' (hereinafter "Coastal") like-gating practices and the advertiser's promotional references to the number of likes on its Facebook page (Coastal, 2011).
is an investigative unit of the advertising industry self-regulatory system, administered by the Council of Better Business Bureaus.
In this case, NAD
considered the Sherwin-Williams' representation that, based on its Material Safety Data Sheets and Technical Data Sheets, certain colors in its Harmony line would exceed the five grams per liter VOC threshold when its "deep base" paint was mixed with conventional colorants, but the majority of the paints in its Harmony line would yield less than five grams per liter.
Regarding the claim that the product produces strong teeth, a healthy mouth and fresh breath, NAD
questioned whether the phrase "healthy mouth" conveyed a greater benefit than could be supported by the evidence.
noted that it was troubled that the home-use testing did not include either the advertiser's Luvs brand diapers or private-label diapers--which together account for a significant portion of the market--or certain Huggies products on which the claims at issue were featured.
Anheuser-Busch InBev had lodged a complaint about the MillerCoors ads with the NAD
, and MillerCoors conceded that no new taste protection technology was involved.
The combination of this test, and Bayer's current line of VERSANT(R) HIV and HCV viral nucleic acid tests, delivers on Bayer's strategy to become a leader in NAD
Because the advertiser once again failed to provide a substantial written response after the subsequent 15 business days, NAD
will refer the matter to the appropriate government agency for possible law enforcement action.