Successful TV marketers
know that getting the viewer to actually pick up the telephone is a friction point, so they sweeten the offer just before asking the person to place an order.
E-mail is seductive for these marketers
because it costs virtually nothing to send, Crosbie points out.
In January, the company launched the Utilityexchange, an online auction where buyers anonymously post their utility bid requirements for Oil and Electric, and where pre-approved energy marketers
anonymously bid out their best prices.
Its Affinium[R] software suite uniquely enables marketers
to analyze and act on customer cross-channel behavior easily and efficiently.
If 2004 was the year of online search, 2005 will be the year marketers
are rediscovering direct mail.
Game publishers also benefit from Unicast's extensive reach in the interactive marketing space, and can leverage the company's existing relationships with marketers
and agencies to help grow their in-game revenues.
Some consumer marketers
have chosen to simply ignore it.
The savvy search marketers
will mark their calendars for Search Engine Strategies (SES) New York, which today announced the agenda for the April 10-13 conference.
By taking action on data rather than just reporting it, the software's automated approach helps online marketers
eliminate the tactical and highly inefficient aspects of optimizing online marketing campaigns.
Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help marketers
improve marketing results, prove value to the organization, gain full cross-channel understanding of their buyers, automate effective one-to-one interactions, or implement a closed-loop test-and-learn marketing discipline; and failure to properly protect Unica's proprietary rights and intellectual property.
SEM-in-a-Box[TM] Enables Marketers
to Save Time, Save Money, and Take Control of Paid Search
Need To Adopt New Tactics For Reaching Growing Mobile Audience
PayPerPost, the leading marketplace connecting marketers
with bloggers, videographers, photographers, podcasters and social networks, announced the second phase of its full disclosure model, whereby participating Consumer Content Creators are required to disclose their sponsored status.
Third Quarter Traditionally Stable: Marketers
Engage Earlier in Pre-Holiday Search Campaign Planning.
Today's leading marketers
want to be free - less dependent on time-consuming process bottlenecks.