infomercial

(redirected from Infomercials)
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Synonyms for infomercial

a television commercial presented in the form of a short documentary

References in periodicals archive ?
James and Cunningham (1987) found shoppers of direct television ads watch significantly more television during late night and early morning hours, when most infomercials are aired, than nonshoppers.
Grillo points out that drug stores and other retailers tend to record greater sales when products that are featured on infomercials are merchandised with similar products rather than in separate "as seen on TV" aisles.
Jay Kordich, spokesman for Juiceman juice extractors, introduced the product via infomercial first in 1991.