COI [Coue-Orton Institute], The Marvels of Coueism, Coue-Orton Institute, (London), 1926.
"Of course the Whole Thing was Coueism": The Heart of the Matter as a Critique of Emile Coue's Psychotherapy.
"Better and Better--": Coueism as a Psychological Craze of the Twenties in England.
More commonly, however, the self-reflexive musical abounds in songs of besotted narcissism and manic self-reassurance: "We're Simply Wonderful!' and "Bravo for Me!' In a rousing performance, such musical coueism
can be infectious, and "Hooray for Hollywood' becomes a cheer for the entire culture of salesmanship, hype and self-promotion, but in shows as lame as Late Nite Comic or the recent Off Broadway bummer Birds of Paradise the effect is more on the order of watching a derelict in the gutter muttering, "Every day in every way I am getting better and better.'