"I have always enjoyed reusing and repurposing the various materials at our disposal in the UAE, and I wanted to do something innovative with these colour pencils
. I had these pencils from when students participated in making the world's largest flag with colour pencils
in 2014, and I wanted to make something lasting," Sameerkirtani said.
Each woman is given a box of colour pencils, and this palette of 12 colours along with a powerful imagination produces artwork that is unique to each person.
As they wait, the women are introduced to a world recreated at the tip of a colour pencil, where colour is used to breathe life into spaces that were previously empty.
The Fixpencil's early success was followed by Prismolo, the first watersoluble "aquarelle" coloured pencil heads, enabling easy watercolour effects and Supracolour colour pencils
. The family of artists' products also includes Gouache paints, Neocolor crayons and many more.