new, but made in the antique fashion, with columns decorated with leaves and flowers, bearing a frieze carrying the coats-of-arms of the pope, Cardinal San Sisto, the king of Naples, the duke of Ferrara and the duke of Milan.
To sum up its parts: three rooms surrounded an open space and opened towards that space through colonnades; columns entwined with leaves and flowers supported the frieze/entablature with the coats-of-arms mentioned above.
Above the shield, there is a crown with five smaller shields bearing historical Croatian coats-of-arms
representing (from left to right): the oldest known Croatian coat-of-arms, the Dubrovnik Republic, Dalmatia, Istria, and Slavonia.
There has always been both art and science to the symbols used and what they represent but coats-of-arms
and mottos were nothing less than the mission statements of earlier centuries, so this is merely continuing in a grand tradition.
Terms of the joint venture agreement call for Lionstone to become one of Araldica's primary direct response marketers of, and its exclusive national fulfillment organization for, the company's proprietary "Knights of Italy" custom-labeled premium Italian wines; Lionstone plans to shortly expand Araldica's unique marketing concept (Italian family coats-of-arms
reproduced on custom-labeled Italian wines, being sold via direct mail to Italian-American consumers).