com," said Steve McKown, IT director for Celestial Seasonings.
com transactions could not be completed in real-time for online customers because the online store was not fully integrated with Celestial Seasonings' back-end systems.
With e-commerce functionality like real-time access to inventory and fulfillment systems, retailers like Celestial Seasonings can keep online servicing consistent with phone and brick and mortar interactions, which will increase customer satisfaction.
Celestial Seasonings has extraordinary equity and expertise in the tea category, so it made sense for us to meet the consumer demand for a premium, whole leaf tea," said David Ziegert, acting general manager at Celestial Seasonings.
Celestial Seasonings, 4600 Sleepytime Drive, Boulder, Colorado 80301.