word of mouth

(redirected from Buzz marketing)
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  • noun

Synonyms for word of mouth

gossip spread by spoken communication

References in periodicals archive ?
Millennials consume luxury goods at the same rate as the rest of the population, according to Buzz Marketing Group, which adds that 24 percent of those surveyed buy luxury items they can't afford.
Tina Wells of the youth marketing agency Buzz Marketing Group, said Apple had done a great job of embracing Gen X and older [Millennials], but she didn't think that they are connecting with Millennial kids.
Orientacion Tactica: Comunicacion movil, el Microblogging, el Marketing de Proximidad, el Buzz marketing y la Comunicacion viral.
The trend in the buzz marketing communication is involving of positive information about product in the conversation of two or more people at the public place.
a convenient structure of classic themes, typical of marketing handbooks as well as more innovative examples such as; added value; strategic planning; market research; consumer behaviour; product innovation; publicity; the importance of retailers; price; direct marketing; CRM; buzz marketing and guerrilla marketing.
Another method, used more and more often by small and large companies alike, is codified buzz marketing, also known as viral marketing, in which a company gets customers to sell a product by using the customers' existing social networks.
I have just laid out, in a nutshell, why buzz marketing works.
In 2005, Commercial Alert, a group that aims to curb excessive commercialism, petitioned the FTC to investigate whether buzz marketing operations violate federal rules on deceptive advertising.
Learn how to create and launch marketing campaigns, generate brand awareness and implement buzz marketing.
based retail marketing provider Mass Connections, whereby Mass Connections will promote products for the retailer via in-store events, incorporating point-of-sale (POS) materials and buzz marketing.
Companies] put out a statement saying [that they] support [the talent], but then they distance themselves," says Tina Wells of Buzz Marketing, a youth marketing agency.
In case you're wondering, and before you write off blogs as dead in the water, there is such a thing as a code of ethics in this mercurial space we loosely refer to as buzz marketing.
Strictly speaking, buzz marketing is the practice of producing positive opinion about a product or service (creating a buzz).