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But there was yet another component to be added to the Bromo Seltzer mixture, perhaps the most important one.
Brodie and Axelrod suggested that acetanilide be replaced in Bromo Seltzer by acetaminophen.
He hosted his first NBC broadcast in January 1935 for Bromo Seltzer.
Himmel is betting Bromo Seltzer, purchased last year from Warner Wellcome Consumer Healthcare, shows similar potential.
Unlike the original Alka-Seltzer, a combination of sodium bicarbonate and aspirin, Bromo Seltzer uses acetaminophen, the ingredient found in analgesics such as Tylenol.
Sodium bicarbonate (such as Alka-Seltzer, Bromo Seltzer, and Brioschi).
In addition, Bromo Seltzer is being marketed in single-dose foil packets instead of the previous bottle.
Himmel announced in July it had obtained the right to market Warner Wellcome Consumer Health Products' Bromo Seltzer.