Washington, Feb 1 (ANI): A new study has found the personality of a brand can influence a consumer to act in ways consistent with that personality when exposed to brand imagery
, like Red Bull drinkers tend to act more aggressively.
Those chains that are more competitive are carrying a broad assortment of both leading prestige and mass brands, pacing these brands in a rational, good-better-best way, creating an aspirational environment and presenting the shopper with compelling brand imagery
. These factors are important because fragrance is aspirational and is often bought on impulse.
Consumer measurements are up significantly for Miller Lite on key attributes such as popularity, leadership, ad awareness, product quality and taste, and brand imagery
. Our marketing efforts are on track.
This research showed a positive change among the target audience in all measures surrounding awareness, purchase interest, brand imagery
, and overall enjoyment of watching the ad.
The BMA's report, Forever Cool, published at its annual representatives' meeting in Edinburgh today, reveals that despite the UK having some of the most restrictive tobacco legislation in the world, young people are still exposed to creative marketing strategies, such as elaborate point-of-sale displays, attractive cigarette packet designs and evocative brand imagery
They were then interviewed about how plain packaging - packaging without brand imagery
or promotional text and using standardised formatting - might impact the rates of smoking in adults and children.
To meet the shifting challenge of the distribution scene, Codaco management thought early to break from the accepted Italian tea mold and create a line of what would be distinctive teas, teas that could be positioned to stand out in a niche by themselves, supported by extra value brand imagery
and by genuine intrinsic value.
Solid loyalty among niche brands means that product performance, not brand imagery
The new brand imagery
reveals a much simpler, symmetrical logo.
Hashmi said that plain packaging would standardize the appearance of cigarette packages by requiring the removal of all brand imagery
, including corporate logos and trademarks.
Other groups saw ads with various combinations of text-only warnings, graphic warnings, the current surgeon general warning, brand imagery
and social cues.
Follow through with what feels right in terms of your brand imagery
and brand positioning so you can have loyal customers who can consistently associate with your brand.
The former measure uses graphic images to increase understanding of the diseases smoking causes, while the latter removes brand imagery
and replaces this with a dissuasive color and much large PWLs.