brand

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Synonyms for brand

Synonyms for brand

a name or other device placed on merchandise to signify its ownership or manufacture

to set off by or as if by a mark indicating ownership or manufacture

to mark with disgrace or infamy

Synonyms

Synonyms for brand

a recognizable kind

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identification mark on skin, made by burning

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a piece of wood that has been burned or is burning

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a symbol of disgrace or infamy

burn with a branding iron to indicate ownership

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to accuse or condemn or openly or formally or brand as disgraceful

mark with a brand or trademark

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mark or expose as infamous

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References in periodicals archive ?
Central factors of brand image and functional cause-fit also permeate the categorizing of CRM effects and are used as the focus of this study.
Brand image can be defined as the image that the brand leaves with the consumers (Kirmani & Zeithaml, 1993).
The study seeks to contribute to the literature by investigating Turkey's European Union (EU) accession as a case to understand how nation brand images can influence the course of action in international politics.
The figure below depicts three "intangibles" by which photo imaging services can enhance the storytelling effects of corporate and brand images.
This message is a key ingredient in the survival formula and deserves more attention, so let's talk about brand image and setting your store apart from the competition.
Only then can you create meaningful brand images and a long-term relationship with your customers.
"Clearly, a consistency in using our most popular brand throughout goes a long way in focusing our brand image efforts," Parson said.
Third, the "image stage" of the brand life cycle is one in which any unique product and functional advantages have been eroded and symbolic values (brand images) have much greater importance in differentiating the brand from its competition.
As parent brand images might be diluted by team failure for the moderately identified fans, the attitudes toward the brand extension as well as the parent brand for highly identified fans will not be affected.
Many organizations are reliant on the sport celebrity brand image to increase their own image (Boisvert 2010), especially during sport celebrity endorsement (Henseler, Wilson, & de Vreede, 2009; Hung, Chan, & Tse, 2011; Kitchen, Brignell, & Spickett, 2004; McCracken 1989; Spy, Pappu, & Cornwell, 2011; White, 2012).
Moreover, the brand image of a restaurant and the mood it evokes in patrons are critical to the development of brand loyalty.
Drawing on the existing literature, this study proposes that sustainable tourism profits yielded from non-repeat events are mainly rooted in the positive effects that such events have on the brand image of the destination.
Brand image relates to the consumer's perception of the brand.