brand

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Synonyms for brand

Synonyms for brand

a name or other device placed on merchandise to signify its ownership or manufacture

to set off by or as if by a mark indicating ownership or manufacture

to mark with disgrace or infamy

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Synonyms for brand

a recognizable kind

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identification mark on skin, made by burning

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a piece of wood that has been burned or is burning

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a symbol of disgrace or infamy

burn with a branding iron to indicate ownership

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to accuse or condemn or openly or formally or brand as disgraceful

mark with a brand or trademark

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mark or expose as infamous

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References in periodicals archive ?
A long-time construct in marketing research [19] brand image is defined as "perceptions about a brand as reflected by the brand associations held in consumer memory" [25].
In addition, improvements to infrastructure cannot only increase the capacity and accessibility and promote the security of the host city, but also improve visitor satisfaction, boost reputation, and improve the destination's brand image (Gallarza et al.
Consumer perceptions of brand image have a positive impact on purchase decisions (Koh & Fang, 2012).
Ditcher (1985) regarded brand image as describing not individual traits of the product, but the total impression in the minds of the consumers.
Simply put, your brand image should clearly identify how you want people to think about you and your business, services, and products.
In today's highly competitive business environment, a well positioned brand image is very important (Arnold, 1992).